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In this highly competitive business environment, businesses need to effectively manage its resources to maximize return-on-investments. For organizations that leverage cloud computing as part of their technological framework, managed hosting solutions provide a cost-effective option for ensuring system stability, security and scalability.
In today’s complex IT environments, server management roles have evolved significantly from the previous models, where hosting providers only delivered the most basic levels of server maintenance and management. Businesses can now outsource high-level IT functions ranging from monitoring and server administration, to compliance management services which enable companies to comply with federal and international standards and regulations.
Depending on your company’s specific requirements, it’s possible to create a tailored managed hosting solution to suit your IT team’s level of expertise and desired amount of control over the system.
At the most basic level, server monitoring can help to ensure that critical network resources and servers are under round-the-clock surveillance. There are many potential points of failure in a complex IT environment which can affect the entire system’s stability and reliability. CPU utilization, storage capacity, service and application availability, and memory utilization are just a few of these areas. As problems are detected, the system can send alerts to designated administrators who can quickly resolve the issues before they pose a significant threat to the system.
For companies that require an enhanced level of system management for mission-critical applications and data, managed hosting service providers that specialize in complex IT systems can also provide more proactive support and server management. Advanced system configurations such as Storage Area Network connectivity, load balancing and data replication can be monitored and managed.
At the highest end of the spectrum, companies that need to satisfy industry and regulatory requirements need managed hosting services for compliance management. Businesses that handle sensitive client data are governed by regulatory standards that ensure the data is protected.
For instance, companies that store, process or transmit cardholder data are governed by the Payment Card Industry Data Security Standards (PCI DSS). In order to achieve PCI compliance, businesses must be able to comply with 12 stringent requirements and more than 200 security controls. This can be challenging for IT teams with limited experience in the standard and the protocols necessary to achieve PCI compliance.
Considering the cost of running and maintaining a dedicated server, utilizing the services of a managed hosting services provider makes good business sense. By offloading server management and administration tasks to the experts, companies can focus on their core business competencies.
Archive → December, 2010
Determining the Level of Support Necessary for Your Organization’s Managed Hosting Solution
26 Reasons Why People Buy
One of the most common frustrations I hear from business people is that they can’t write words that sell.
Put these same people face-to-face with a prospect, and they’re in their element. But put them in front of a computer screen and ask them to create the words for a compelling, tightly written ad or sales letter or brochure … and they freeze up.
True, there are very few professionals who can write in a way that moves people to action. Indeed, my own ‘baptism of fire’ in learning to write RESPONSE GENERATING copy was the direct marketing industry. Not only is direct marketing a totally accountable form of marketing where response rates can be measured to the decimal point, in many cases, it entails ‘selling off the page’.
In other words, you’re inviting prospects to put money in the mail or to call up with their credit card details to buy something, sight unseen.
NOTHING focuses you on good writing more than a challenge like that!
Yes, writing selling copy isn’t easy. But here’s the good news. When you learn the basic tools to move people through the written word, you’ll BLITZ your market and leave your competitors in your dust. You’ll have the power to bring sales and enquiries flowing into your business whenever you need them, like turning on a tap. And you’ll be able to do it in ANY business you run, manage or consult to.
Why IS ‘the written word’ such a powerful business weapon?
Think about those face-to-face encounters. How many places can you BE in during any one day? On a good day, you MIGHT get in front of four or five prospective clients.
But when you write compelling copy, you can engage THOUSANDS, or tens of thousands of people in a ‘conversation’ in a day. And guess what! Out of those thousands, only those who are QUALIFIED will ‘put their hand up’ and ask for your attention. These are people who want to buy.
When you’ve got people coming to YOU, you can say goodbye to cold calling. And YOU you control the transaction. Does that make sense?
To write compelling copy …
Start with Power Words
‘Power words’ give you an almost unfair advantage when you write.
John Caples, a member of the Advertising Hall of Fame, identified some fascinating ‘power words’ when he studied the top 100 headlines of his time. Of the 100 great headlines he analyzed, he discovered that certain ‘power words’ appeared over and over again:
You (or Your) – 45 times!
How – 12 times
New – 10 times
Who – 8 times
Money – 6 times
Of course, this is just a small selection of power words. But this tells you something! Why do you think the simple word ‘YOU’ appeared 45 times? Clearly, this word focuses on the reader. It forces the writer to write ‘through the eyes of the prospect’.
It’s known as the ‘Point-of-YOU’.
When you use the ‘Point-of-YOU’, it’s almost impossible to talk all about your yourself, your company or your product … you know the stuff … “We have a big factory”, “We are proud to announce …”, “Our product is so great …”.
Write in that self-focused way and your prospects will very quickly flip the page, hit the delete key, or toss your message in the rubbish bin.
Talk about THEM, and what THEY want … and you’ll rivet their attention! Can it be this simple?
I’ve had one client who attended one my workshops, who then re-wrote all his communications from a ‘Point-of-YOU’. He achieved a 5 TIMES increase in response. From nothing more than that one change in focus!
Think about that. He didn’t have to spend 5 times the advertising dollars. He didn’t have to hire more people. He simply re-positioned to a ‘Point-of-YOU’, and achieved a 500% increase in leads! What would doing that achieve for you?
26 Reasons Why People Buy
I could write a whole course on copywriting techniques. And in my program, ‘Write and Design your Own Ads, Sales Letters, Brochures, Flyers and Sales Presentations’, we do exactly that. We work though the powerful yet logical steps to re-writing your own copy with response generating techniques, so that you move people to act.
It’s a fun process, and once you ‘get it’, there will be NO stopping you. For now though, let’s look at another critical element in achieving effective communication … And that is WHY people BUY? The late and great Ed Mayer compiled these 26 reasons why people are motivated to buy:
* To make money
* To save money
* To save time
* To avoid effort
* To get more comfort
* To achieve greater cleanliness
* To attain better and fuller health
* To escape physical pain
* To gain praise
* To be popular
* To attract the opposite sex
* To conserve possessions
* To increase enjoyment
* To gratify curiosity
* To protect family
* To be in style
* To have or hold beautiful possessions
* To satisfy appetite
* To emulate others
* To avoid trouble
* To avoid criticism
* To be individual
* To protect reputation
* To take advantage of opportunities
* To have safety in buying something
* To make work easier
Some fairly primeval motivations there! Some we may not even readily admit to. But they ARE the things that drive us!
Now ask yourself, how compellingly does your collateral zero in on and develop one or more of those motivators? Or does your literature fall back into ‘we have a big factory’ mode?
If you’re going to MOVE people to action, you need to really get inside their heads, understand what their ‘buying drivers’ are, what their fears and uncertainties are, and their doubts … and address those compellingly.
When you do that, when you craft compelling copy into your message, that’s when you start to TAKE CONTROL of the market. That’s when people buy from you because you’ve inspired them, because you’ve inflamed their imaginations, and educated them that you’ve got what they WANT.
At this point, the focus goes OFF price and onto your value package. More about that another time.
In the meantime, do you think now might be a great time to do a ‘Point-of-YOU’ communications audit on your marketing collateral?
Articology Coupon Discount and Review
Articology Coupon Discount and Review.
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There are tons of ways to generate traffic and build your business or practice online. There are new slick marketing ideas popping up all the time, one after another, claiming to be the next best thing. However, one of the easiest, proven, most time-tested ways to attract new business and more traffic to your site is to become a sought after authority and gain expert status in your field.
One of the biggest secrets that the top marketers don’t talk a lot about is the fact that they ALL have built their credibility, visibility, and their lists of gold by writing articles.
In fact, multi-million dollar online entrepreneur Ali Brown says that:
So in order to become that go-to expert, like all the online “gurus” out there, it is critical that people see you as that authority.
And when you do, imagine…
? Attracting pre-qualified prospects who will become your personal fan-base,
buy from you and promote even more business to you.
? Commanding greater fees, charging higher prices, and lowering price resistance
among potential clients and customers.
? Gaining the respect, attention and support of your peers and prospects and become
known as the celebrity expert in your market
? Driving massive amounts of targeted traffic hungry to join your list and learn or buy from you.
Get More Infomation Of Articology
It is my Articology Review, if you don’t agree with me and you can post your review below.
I think that Articology may is the leader company or supplier relative to other company in the world. First, the Articology’s product or service that is so good and different from the other company, I like it so much. second, the quality of Articology’s product or service is very good, and it is batter than other company. Third, the Articology’s after-sales service is the best and quickest.
The Benefits of Airport Limousine Services
An airport limousine service offers very convenient and luxurious transport to and from the airport. The convenience offered by these services is very pleasant and will definitely leave you with a feeling unmatched by anything else. Many people tend to think that limousine services are not very different from taxi services. They only aim to make money from you without adding any value to your transport experience. This is an incorrect assumption and anyone who has used both limousine services and taxi services for transport purposes will tell you that the experience with a limousine is quite different. From the model of the limousine to the service offered by the employees, the experience is much better and faster than a taxi service.
Companies offering airport limousine services have increased, creating a lot of competition in the field. This has resulted in companies acquiring state-of-the-art limousine vehicles which are quite expensive to maintain. This factor partly contributes to the high prices that you have to pay in order to experience an airport limousine service. Some of these vehicles include Mercedes-Benz, Lincoln, BMW, Cadillac, Ford and many more.
The benefits you can enjoy with an airport limousine service include:
Privacy: Most limousines offer a lot of privacy when traveling because the windows are usually tinted. You can do whatever you want-you can even have long and private conversations in the back without having to worry about anyone eavesdropping on the conversation. You can also separate yourself from the driver by pressing a button that brings up a sound-proof barrier between you and the driver. This privacy also allows you to get some work done on your way to the airport. Such privacy simply is not possible when using a taxi service.
Enhances a company’s image: If you are a company executive, and you are expecting a client who is flying in for business purposes, it is advisable to secure the services of an airport limousine company to pick up and transport the client. This will definitely work in your favor and will create a lasting impression on your client. If you are seeing the client to negotiate a sales deal, for instance, the chances of securing the deal will be improved by providing good quality transport and making the client feel important.
Professionalism: The chauffeur is always very professional and will put your needs first, as opposed to other transport services that only concentrate on getting you to the airport. A good limousine chauffeur will open the door for you and put your luggage in the trunk without you having to request it. The chauffeur will also ask you whether you have a preferred route you would like him or her to take. If you know the area well, then you can inform the chauffeur and he or she will follow your instructions. If you are new to the area, the chauffeur will pick the best and fastest route to follow. This is certainly an added advantage, especially if you are in a hurry.
Comfort and class: An airport limousine service uses vehicles that are the embodiments of comfort and class. The limousines drive so smoothly that you will hardly feel any bumps or unevenness in the road. You cannot hear the sound of the vehicle’s engine, and the atmosphere in the limousine is such that it makes you feel important automatically, even if you are not a company executive. For refreshment, the limousines are fitted with mini-coolers that contain various drinks. The experience is one that you will certainly remember for years to come.